Matthew Howard Friedman

Search Engine Marketing (SEM) versus Search Engine Optimization (SEO)

search engine optimization (SEO)
search engine optimization (SEO)

Matthew Howard Friedman of Great Neck, New York, serves as CEO of Scale Media, Inc. In this role, Matthew Howard Friedman leads a company that specializes in search engine marketing (SEM) to boost clients’ growth. Under the guidance of Matthew (Matt) Friedman, the team at Scale Media scored a 91 percent on a client satisfaction survey from Google’s AdWords, which the company uses as part of its SEM strategy.

SEM forms part of a company’s overall Internet marketing strategy. Not to be confused with search engine optimization (SEO), SEM encompasses SEO but goes further by getting the right viewers to a company’s website. While SEO optimizes a website to achieve a high ranking by search engines and therefore boost free traffic, SEM obtains paid traffic for a company.

Through SEM strategies such as pay-per-click (PPC), a company can purchase a spot among the top results of a search engine. SEM strategies such s PPC can be particularly beneficial for start-up companies that need an immediate boost in visibility until they gain a reputation for their services.

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