Matthew Howard Friedman of Great Neck, New York, serves as CEO of Scale Media, Inc. In this role, Matthew Howard Friedman leads a company that specializes in search engine marketing (SEM) to boost clients’ growth. Under the guidance of Matthew (Matt) Friedman, the team at Scale Media scored a 91 percent on a client satisfaction survey from Google’s AdWords, which the company uses as part of its SEM strategy.
SEM forms part of a company’s overall Internet marketing strategy. Not to be confused with search engine optimization (SEO), SEM encompasses SEO but goes further by getting the right viewers to a company’s website. While SEO optimizes a website to achieve a high ranking by search engines and therefore boost free traffic, SEM obtains paid traffic for a company.
Through SEM strategies such as pay-per-click (PPC), a company can purchase a spot among the top results of a search engine. SEM strategies such s PPC can be particularly beneficial for start-up companies that need an immediate boost in visibility until they gain a reputation for their services.