Advertising, Matthew Howard Friedman

Pay-Per-Click Marketing: Strategic Advertising Tool

Since January of 2010, Matthew Howard Friedman of Great Neck, New York, has utilized his specialized skill set to thrive as CEO of Scale Media, Inc. As the leader of his company, Matthew Friedman develops and coordinates successful marketing campaigns that use pay-per-click programs and other processes for clients in various industries.

As a successful advertising professional, Matthew Friedman designs and implements pay-per-click (PPC) marketing campaigns to enhance the business development of his clients. PPC marketing involves charging users a previously determined amount for every click made on specially designed website links.

The use of PPC advertising boosts business for the client, while minimizing exposure costs as much as possible. Pay-per-click marketing focuses on gaining the attention of Internet users on all search engines by first reviewing the advertising techniques of competitor organizations. Then, PPC experts create targeted ads with eye-catching visuals that lead to a high number of potentially profitable clicks by prospective customers.