Matthew Howard Friedman, Scale Media

Web Design Services with Scale Media

Matthew Howard Friedman of Great Neck, New York, has led Scale Media, Inc. in New York City as chief executive officer since 2010. In this position, Matthew Howard Friedman oversees all search engine marketing and pay-per-click ad word campaigns. In addition to providing marketing support, Matt Friedman and Scale Media assist clients in building effective operating systems and websites.

As a web design business, Scale Media excels in developing and maintaining online homes for small to mid-sized companies across various industries. Scale Media web designers are well versed in web development languages such as HTML, CSS, XML, and many more, allowing designers to translate a client’s vision to the page in the most effective way possible.

Furthermore, the Scale Media web design group works closely with the company’s online marketing team. The result is a website that not only captures a visitor’s attention visually, but one that reaches a larger, optimized audience. Whether Scale Media is providing marketing support or web development services, client needs are always heard and valued. To learn more about all Scale Media services, please visit

Matthew Howard Friedman

Search Engine Marketing (SEM) versus Search Engine Optimization (SEO)

search engine optimization (SEO)
search engine optimization (SEO)

Matthew Howard Friedman of Great Neck, New York, serves as CEO of Scale Media, Inc. In this role, Matthew Howard Friedman leads a company that specializes in search engine marketing (SEM) to boost clients’ growth. Under the guidance of Matthew (Matt) Friedman, the team at Scale Media scored a 91 percent on a client satisfaction survey from Google’s AdWords, which the company uses as part of its SEM strategy.

SEM forms part of a company’s overall Internet marketing strategy. Not to be confused with search engine optimization (SEO), SEM encompasses SEO but goes further by getting the right viewers to a company’s website. While SEO optimizes a website to achieve a high ranking by search engines and therefore boost free traffic, SEM obtains paid traffic for a company.

Through SEM strategies such as pay-per-click (PPC), a company can purchase a spot among the top results of a search engine. SEM strategies such s PPC can be particularly beneficial for start-up companies that need an immediate boost in visibility until they gain a reputation for their services.

Advertising, Matthew Howard Friedman

Pay-Per-Click Marketing: Strategic Advertising Tool

Since January of 2010, Matthew Howard Friedman of Great Neck, New York, has utilized his specialized skill set to thrive as CEO of Scale Media, Inc. As the leader of his company, Matthew Friedman develops and coordinates successful marketing campaigns that use pay-per-click programs and other processes for clients in various industries.

As a successful advertising professional, Matthew Friedman designs and implements pay-per-click (PPC) marketing campaigns to enhance the business development of his clients. PPC marketing involves charging users a previously determined amount for every click made on specially designed website links.

The use of PPC advertising boosts business for the client, while minimizing exposure costs as much as possible. Pay-per-click marketing focuses on gaining the attention of Internet users on all search engines by first reviewing the advertising techniques of competitor organizations. Then, PPC experts create targeted ads with eye-catching visuals that lead to a high number of potentially profitable clicks by prospective customers.